14 February 2011

FINAL MAJOR PROJECT

Art and Design Project Proposal 2011 ‘Split Second’


Progress and Achievement

From doing the Foundation course I have realised my adaptability to different projects; applying different viewpoints and techniques to my work. My work has really developed simply from being influenced by other classmates and having feedback from critiques. I have really stuck with the importance of never forgetting what I am trying to communicate, though I like to take the message into a subtle way.


Context



Above images by Nigel Peake


The power and influence which word and image has upon a viewer is the reason why I am fascinated with communication. I love creating a message, but messages which are intriguing and thought provoking, as opposed to instantly understandable pieces.


I love to incorporate photography or simple drawings with text, and the following examples of work all reflect the outcomes I aspire to.


I like gritty, dark and atmospheric outcomes that give a sense of rawness, I find anything too polished lacks character, and the sense of real life. I want to try and portray real life situations.

Project Proposal Aims, Methods and Realisation

My idea for the area of investigation is the Butterfly Effect. I have always been fascinated with thinking ‘if I had done this instead’ or ‘if I chose to go here rather than there’ where would I be now? And how would my life be altered.

This leaves a lot of scope for possibilities for creation; I could take it in a personal way, and create a series of books, starting with my original and true life, and then create a new book for an element of change, essentially designing a new life...from having done something else instead. This could be a series of however many books I choose, the amount is limitless.

Or I could take the idea into a more conceptual way, representing the idea through symbols and drawing. Anyhow I want to explore the idea in many ways until I find the best way of reflecting how by making a small decision, it can really alter your life.

Ultimately I would like the outcome to be in the form of a printed newspaper (newspaperclub.co.uk) so this means I will have to bear in mind the costs for the printing, the format, and the time taken to order, print and receive the newspaper so it reaches me in time for the final exhibition.

Research sources will be watching films (The Butterfly Effect, Sliding Doors, Run Lola Run, Slacker), reading into the theories of the Butterfly effect and the chaos theory, and also reading artist books for possible connections with the Butterfly Effect (Semiconductor: Worlds in Flux). I could also interview a number of people, asking about any important decisions which helped to define where they are now, and where could they been had they gone with the other option?

Evaluation

I will constantly maintain my blog (kate-smallshaw.blogspot.com) to evaluate and show the progress in my work. I am also keeping a written journal so I can jot down any idea’s or write any information instantly. I will get feedback of my project though critiques with my class, and tutorials with my tutors.