-To create a poster which was aesthetically eye catching
-To create an informal point which is different from the usual campaigns which are pretty graphic and disturbing.
-A positive view
Integrate imagery with text
-Create a background which ties inrelevant things with animals/welfare/vegetarian food/etc
For the background, I decided to create an intricate and delicate doodle made up of various beans and nuts, which are only really distinguishable if you look closely.
From a distance I feel it looks like either an area of a pattern of fur/skin of an animal
or
a geographical drawing.
Either way they are both relevant to the connection with meat and the consequences of eating it or where the benefits may lie if you cut down.
Placement of words experiments
